Last Modified: December 15, 2016
Split Decision Ad Server, LLC, and its subsidiaries and affiliates, (“Split Decision,” “we,” “us,” or “our”), we provide online advertising services.
If you have questions or concerns regarding this statement, email us at [email protected]
Personally Identifiable Information (“PII”): Information that can be linked to an identifiable individual person. This includes things like full name, home address, telephone number, or email address.
Non-Personally Identifiable Information (“Non-PII”): Information that cannot identify an individual person, such as IP address, browser types, operating systems, domain names, access dates and times, referring website addresses, online transactions and browsing and search activity.
THIRD PARTY SITES
INFORMATION COLLECTION AND USE
Information Collected by Split Decision
Split Decision only collects Non-PII from you (unless PII is provided by you voluntarily), and may collect this in a variety of ways. We may use technologies such as cookies, log files, pixel tags or other technologies to collect Non-PII about the browser or device you are using, including browsing activity, online transactions, and IP addresses. We may also receive Non-PII from third parties. All Non-PII received and collected by Split Decision may be combined and used to provide you advertising, and for other purposes as determined by Split Decision.
- Understanding traffic patterns and the number of visitors to the Site and other websites that we partner with;
- Understanding how you use and interact with the Site;
- Improving Split Decision products and services;
- Optimizing your experience on the Site;
- Providing anonymous individual or aggregate auditing, research, modeling, and reporting for our advertisers and other partners;
- Storing your password so you do not have to re-enter it each time you visit the Site;
- Providing you with relevant advertising and content; and
- Managing our Site.
Please note that cookies may be placed by a third party service provider who performs these functions for us. These third parties may have their own privacy policies.
Delete or disable cookies: Most web browsers include a Help feature that will instruct you how to delete cookies, how to disable cookies, or how to receive a notification when you receive a new cookie.
“Log files” track actions occurring on Sites and collect data including, as an example, your IP address, browser type, Internet service provider, referring/exit pages, operating system, date/time stamp, click data and types of advertisements viewed.
Information Sharing by Split Decision
Internet Based Ads
We may also share Traffic Data with advertisers and other third parties who may use it for advertising purposes, including to serve targeted advertising on non-affiliated third party sites. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information about your online activities on the Site or other websites over time. For example, anonymous information collected across multiple sites may enable the ad network to predict your preferences and show you ads that are likely to be of interest to you. Please note that we do not share any information that identifies you personally with the third party service providers. To opt out of these types of ads, please visit the Network Advertising Initiative for information about how to opt-out of interest-based advertising by their members. See http://www.networkadvertising.org for general information about the NAI and http://www.networkadvertising.org/managing/opt_out.asp for the opt-out page. You may also visit http://www.aboutads.info/consumers/ to learn about interest based advertising and how to opt-out from online behavioral ads served by some or all participating companies.
We take physical and technical security measures to protect our data from unauthorized access, as well as unauthorized disclosure or destruction of data. However, no transmission of data over the Internet is guaranteed to be completely secure. While we strive to protect your data, it may be possible for third parties not under the control of Split Decision to unlawfully intercept or access transmissions or private communications. Unauthorized entry or use, hardware or software failure, and other factors may compromise data security. Split Decision cannot ensure or warrant the security of information you transmit to us. You acknowledge and assume this risk when communicating with Split Decision
SITE AND SERVICE UPDATES
We may send Site and service announcement updates by email. Because these announcements contain important information about services, it is not possible to unsubscribe. We also communicate with clients and publishers to provide requested services and in regards to issues relating to their account via email or phone.
UPDATING OR CORRECTING PII AND YOUR CALIFORNIA PRIVACY RIGHTS:
If your PII changes (such as email address), you would like PII removed from our system or you do not want your personal information shared with third parties for marketing purposes, please email [email protected]
Have a question on something not addressed or have a complaint? Please send us an email at [email protected]